![]() Furthermore, the study established that application of market segmentation strategies exert significant influence on the performance of private schools. Basically, the study found that geographical basis is the predominantly used market segmentation strategy in the private school industry in terms of pupils’ enrolment and profitability. The data were subjected to series of analyses using descriptive statistics (relative frequency, means and standard deviation) as well as multiple regression. ![]() Using a survey research design, primary data was gathered by means of questionnaire from randomly sampled eighty one school proprietors/principals out of a population of 101 schools in the metropolis. Thus, this study examined, among others, the effect of market segmentation strategies on business performance in private schools in Minna metropolis, Nigeria. Empirical literature on the application of market segmentation strategies by the private school proprietors in Nigeria and its likely impact on business performance are rather scarce.
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